Australia's Premier Mobile Games Observer
Clearyf was born in 2015 in a small apartment in Sydney when three passionate mobile gaming enthusiasts—Jason Turner, Emma Chen, and Michael Dawson—decided to create a dedicated platform for reviewing and analyzing mobile games. At that time, mobile gaming was growing exponentially, but there was a noticeable lack of quality, in-depth coverage focused specifically on the Australian market.
What started as a simple blog quickly gained traction when their comprehensive analysis of emerging mobile gaming trends caught the attention of both players and developers. Their early coverage of games like Plinko, which was just beginning to make waves in the casual gaming scene, established Clearyf as a forward-thinking observer in the industry.
By 2017, Clearyf had expanded into a full-fledged digital media company with a dedicated team of writers, analysts, and gaming experts. We secured our first office space in Melbourne and began building partnerships with game developers across Australia and the Asia-Pacific region.
The turning point came in 2019 when we launched our annual "Australian Mobile Gaming Awards," which quickly became the most prestigious recognition for mobile game developers in the region. Our commitment to providing honest, thorough, and technically informed reviews earned us the trust of millions of readers worldwide.
Today, Clearyf stands as Australia's leading mobile gaming observer with a team of 20+ dedicated professionals, offering comprehensive reviews, industry analysis, and behind-the-scenes insights that have become essential reading for anyone interested in mobile gaming.
At Clearyf, our mission is to bridge the gap between mobile game developers and players by providing transparent, unbiased, and in-depth analysis of mobile games. We strive to elevate the mobile gaming experience by highlighting quality titles, advocating for fair monetization practices, and fostering a community where passionate gamers can discover their next favorite mobile experience.
We're committed to supporting the Australian mobile gaming ecosystem, from indie developers creating innovative new experiences to established studios pushing the boundaries of what's possible on mobile devices. Through our coverage, events, and educational initiatives, we aim to contribute to the growth and sustainability of this dynamic industry.
Our diverse team of mobile gaming experts brings together decades of combined experience in game development, journalism, data analysis, and community building. Each team member contributes unique perspectives and expertise to deliver the comprehensive coverage Clearyf is known for.
Founder & Chief Editor
With a background in game development and tech journalism, Jason founded Clearyf to create the mobile gaming resource he wished existed. His in-depth analyses of monetization strategies in games like Plinko have become industry reference points.
Previously a lead developer at Pixel Studios, Jason brings technical expertise and a player-first philosophy to all of Clearyf's content.
Co-Founder & Analytics Director
Emma's background in data science and player behavior analysis helps Clearyf identify emerging trends before they go mainstream. Her quarterly market reports are cited by leading industry publications worldwide.
Emma leads our research team in developing proprietary metrics for evaluating mobile game engagement and retention strategies.
Co-Founder & Creative Director
Michael oversees Clearyf's visual identity, video content, and interactive features. His innovative approach to presenting game reviews has set new standards in mobile game journalism.
With previous experience at major gaming publications, Michael ensures Clearyf's content is not just informative but also engaging and accessible.
Community Manager & Senior Editor
Olivia leads our community initiatives and specializes in reviewing casual and puzzle games. Her detailed analysis of Plinko's psychological reward mechanisms revealed why the game maintains such high player retention.
She also hosts our weekly livestreams where the team discusses new releases and answers community questions.
Since our founding in 2015, Clearyf has grown from a small blog to Australia's definitive voice in mobile gaming. Here are some of our proudest achievements along the way:
Monthly readers across our website, app, and social platforms, making us the largest mobile gaming media outlet in Australia.
Games reviewed in detail, including over 50 variations of Plinko and similar physics-based casual games that have shaped the market.
Industry awards for excellence in gaming journalism, including "Best Specialist Digital Publication" three years running.
Developer partnerships, enabling us to provide exclusive behind-the-scenes content and early access reviews to our audience.
Educational workshops conducted annually, helping aspiring developers understand player preferences and market trends.
App downloads since launch, with our mobile app becoming the go-to resource for players seeking game recommendations.
Don't just take our word for it. Here's what developers, industry partners, and readers have to say about Clearyf:
"Clearyf's detailed review of our Plinko-inspired game 'Cascade' didn't just describe the gameplay—it offered insights into player psychology and retention mechanics that actually helped us improve our game post-launch. Their analysis goes beyond what any other publication offers, which is why we always send them our builds first."
"Working with Clearyf on promotional campaigns has always been a transparent and productive experience. Unlike other platforms, they maintain editorial independence while still delivering value to advertisers. Their audience is genuinely engaged, resulting in conversion rates that consistently outperform other gaming publications."
"I've discovered so many amazing mobile games through Clearyf that I would have otherwise missed. Their categorization system makes it easy to find exactly what I'm looking for, whether I'm in the mood for a quick Plinko session or a more immersive RPG experience. Their honest reviews have saved me from wasting time and money on disappointing titles."
Take a peek behind the scenes at Clearyf's journey, events, and team in action:
Whether you're a mobile game developer looking for exposure, a potential partner interested in collaboration, or simply a gaming enthusiast who shares our passion, we'd love to connect with you.
Reach out to discuss partnerships, career opportunities, or just to share your thoughts on the latest mobile gaming trends.
Get in TouchWe monitor new releases across all major app stores, consider reader requests, and maintain relationships with developers to stay on top of upcoming titles. Our goal is to cover a diverse range of games that represent the full spectrum of the mobile gaming experience, from casual games like Plinko to complex strategy titles and innovative indie projects.
Our exclusive focus on mobile gaming allows us to develop specialized expertise and analytical frameworks specifically tailored to mobile experiences. We also place strong emphasis on the Australian and Asia-Pacific gaming ecosystem, which is often underrepresented in global gaming media. Additionally, our background in game development enables us to provide technical insights that many publications miss.
Developers can submit their games through our online submission form on the Contact page. We review all submissions and prioritize games that offer innovative gameplay, represent interesting trends, or come from Australian developers. While we can't guarantee coverage of every submission, we do our best to highlight quality titles regardless of studio size.
Yes! We have a community contribution program that welcomes reviews, analysis, and opinion pieces from our readers. Accepted contributions go through our editorial process and contributors receive credit and exposure to our audience. We're particularly interested in specialized expertise or unique perspectives on mobile gaming trends.